You manage the property. We bring you the landlords.
You're brilliant at running properties — winning them is a different job. Stayful generates the enquiries and hands you a steady flow of 20 financially modelled, consented landlord leads a month, for a fixed price. No campaigns, no marketing team. We handle how the leads get found; you close them.
From £150/month · 10 or 20 leads · cancel anytime · allocation carries forward
The problem this solves
Growing a portfolio is a different problem to running one.
Unpredictable growth
Referrals arrive when they arrive. Ads are expensive and competitive on every keyword. Most months, you don't know how many new landlord conversations are coming.
The leaking bucket
Every portfolio loses clients — landlords sell, switch, or move back in. Without a steady inflow, a portfolio doesn't stay flat. It quietly shrinks year on year.
A different skill set
Paid search, SEO, and nurture sequences are a full-time specialism. You're an expert at managing properties. Acquiring them at volume is a different job entirely.
A different model
Stayful generates the enquiry. You buy the conversation.
Getting found by landlords searching for STR management is a specialism of its own — and it's the part most operators don't have time to run. Stayful does that work and hands the enquiries it generates to STR operators in a steady flow, at a fixed and predictable cost.
The lead
A landlord searches Google for STR management and submits an enquiry. Not cold — they've decided to explore. They just haven't found their operator.
The filter
A full financial model runs first — projected net STR income vs. their current income, using live Airbnb data for their postcode. Every lead is modelled before it reaches you.
A landlord expecting a call
Every landlord gets an email from Stayful saying a trusted local operator will be in touch about their property, with four quick questions about how and when they'd like to be contacted. They've consented, and they're expecting a call. This is a warm lead, not cold outreach.
How leads are qualified
The qualification process
Every lead has been financially modelled against the landlord's current income using live Airbnb data for their postcode.
The landlord finds Stayful through Google and fills out our enquiry form.
What happens after you subscribe
From signup to first conversation.
You subscribe via Stripe
Your dashboard is live immediately — allocation, billing dates, and a pacing indicator showing how many leads you should have received by today.
An enquiry is financially modelled
Each new landlord enquiry is run through the model — projected net STR income vs. current income. If the numbers make a case for STR, the lead enters the assignment queue.
You receive it, one a working day
Your month's leads arrive one per working day rather than as a batch on your renewal date, so each one is fresh when you ring. The moment one is released to you, your dashboard notifies you and an email lands with full details.
Everything you need before you dial
Name, address, direct phone, email, bedroom count, estimated monthly STR income, and a written profile of their situation, current arrangement, and motivations.
You call. They're expecting it.
The landlord has been told a trusted local operator will be in touch. The profile gives you a relevant opening — their income, their mortgage, what they asked about. Not a stranger.
Track progress, reset monthly
Mark each lead as you go. On your billing date, your count resets and the next 20 begin arriving throughout the month. Shortfalls carry forward automatically.
What a lead looks like
Full contact details, property profile, financial context.
Delivered to your dashboard and by email the moment it is released to you. Phone and email are visible immediately on subscription.
Track every lead
A mini CRM for your pipeline — track every lead from first contact to a signed management agreement.
Every lead gets its own pipeline. Move it through the stages as you work it, set a date for when it is due to be called, and let the priority list order who to call next. Store your STR Analyser reports and income figures against each lead, keep timestamped notes, and watch your whole funnel — with your conversion rate at every stage — on one dashboard you can export to PDF.
Move each lead through its stages, set a due-to-call date, and the priority list surfaces who is due next.
See how many leads sit at each status and stage — in numbers and percentages — with your conversion rate through the funnel, exportable to PDF.
Attach your STR Analyser PDF and income figures, and keep timestamped notes, so the full picture is there when you call.
The numbers behind the model
Three years of data. Real portfolio performance.
Not projections. Derived from the qualification model powering this marketplace, validated across thousands of Google-sourced enquiries and live portfolio data from UK operators at 12–15% fees.
One conversion pays for itself in 31 days.
Solving the leaking bucket
A 25-property portfolio, over 24 months.
Same starting point, same 10–12% annual churn. The only difference is a steady supply of new leads.
Conservative model: 20 leads/month at 5% conversion = ~12 potential properties per year, shown at 25–50% of that rate to reflect realistic 4–12 week close timelines.
What consistency builds
Recurring revenue added, month by month.
At roughly one new property every two months from month three — conservative for 4–12 week close timelines.
Lock your rate. Join before this fills.
The first cohort receives founding member pricing — the rate you join at is guaranteed for as long as you stay subscribed. When founding membership closes, standard pricing applies.
See your leads before you sign up
Tell us where you operate. See how your leads would be matched.
Three quick questions, then a live preview of both plans: how far your area reaches, what kind of leads to expect, and how each one is labelled. It's a preview, so nothing is saved or charged.
3 quick questions
Where do you operate?
Your business postcode. Your service area is set around it.
Another postcode district you work in, such as LS6.
Pricing
Two plans. Fixed cost. No hidden fees.
A steady flow of landlord leads for a fixed monthly price — you manage, we handle the lead generation. Everything included: full contact details, real-time delivery, tracking dashboard. Pick the volume that fits.
- ✓10 financially modelled leads per month
- ✓Full contact details: name, address, phone, email, profile
- ✓Estimated monthly STR income per lead
- ✓Real-time in-portal and email notification
- ✓Leads carry forward if allocation isn't met
- ✓Cancel anytime — no lock-in, no penalty
- ✓20 financially modelled leads per month
- ✓Full contact details: name, address, phone, email, profile
- ✓Estimated monthly STR income per lead
- ✓Real-time in-portal and email notification
- ✓Leads carry forward if allocation isn't met
- ✓Cancel anytime — no lock-in, no penalty
Common questions
Answers before you ask.
A fixed cost. A known return. A growing portfolio.
From £150 per month for a steady flow of financially modelled leads. No campaigns to run, no algorithms to manage — you focus on managing and winning property, we handle finding the landlords. Just a consistent pipeline of people who searched for what you do.
Claim your founding membership